CenterSpoke, a boutique and results-focused public relations firm, has opened in Charlotte, N.C. Offering large-firm expertise with the personal touch of a boutique agency, CenterSpoke creates customized and dynamic public relations campaigns for consumer-facing and business-to-business brands. The firm has a mastering of public relations fundamentals infused with a knowledge of how to incorporate the digital age.
“CenterSpoke was inspired by movement and connection, and built on a spirit of excellence,” comments owner and president, Trisha McGuire Smith. “We are the missing spoke in a company’s wheel of activity to propel them to the center of attention. Just as spokes connect the hub of a wheel to the exterior, we connect the core, or center, of their business with the outside world. We have the relationships with the critical ‘spokes’ to do so – journalists, influencers, the community, and more.”
Services CenterSpoke offers include strategic communication planning; compelling campaign development; media relations; blogger/influencer marketing; messaging; content creation; event promotion and community relations.
With expertise spanning multiple industries – consumer products and events, manufacturing, real estate, restaurant/retail and technology, just to name a few – CenterSpoke is adept at working for Fortune 500 companies, burgeoning start-ups, and mid-size companies in between. As such, CenterSpoke is well-suited to be the public relations partner for a national brand seeking to localize its efforts in Charlotte, or a company needing to connect with its target audience and disrupt its market.
Smith is a veteran public relations practitioner who most recently served as vice president and director of client services at a local public relations firm start-up. Under her leadership, she grew the business’ revenue by almost 900 percent over three and a half years, with a similar projected trajectory for her fourth year. Throughout her career, she has handled powerhouse brands, such as Campbell Soup Company, Dunkin’ Donuts, General Electric and Le Meridien Hotels; rapidly-growing technology players, such as AvidXchange and SMD; and local favorites like Craft Tasting Room & Growler Shop and CycleBar.
