The North Carolina Sports Association (NCSA) is pleased to announce a rebrand to its visual and digital identity that reflects its commitment to growing and promoting sports events in North Carolina. A statewide collaboration of sports and hospitality industry representatives from across North Carolina, the NCSA exists to help sport event organizers and rights holders explore the communities and venues to host their next sporting event.

“We are really pleased with the new identity for our state Association,” said NCSA Chair Bonny Bernat. “It speaks to both the ‘at home’ feel that our partners have come to experience when hosting events in North Carolina, but at the same time, provides an updated look and feel that is refreshing while truly identifying North Carolina in the competitive sports tourism marketplace.”

The new logo is a completely revitalized look for the association, featuring the North Carolina state symbol and the iconic blue color that is often associated with the state. The retro typeface pays homage to the old-world charm and southern hospitality found in many of the small towns, where guests are welcomed like family.

To accompany the refreshed logo, a new website was also launched at www.competenorthcarolina.com. Event organizers can search for the cities and towns that meet their criteria, as well as explore things to see, eat and do when their events are done. In addition, new social media accounts were created to reinforce the branding and highlight the members and venues in North Carolina.

The Leadership Team:

Bonny Bernat, Current Chair (Visit Winston-Salem)

Demp Bradford, Vice Chair (Asheville Buncombe Regional Sports Commission)

Leah Mitcham, Treasurer (Visit Mooresville)

Michael Applegate, Secretary (Gaston County Travel & Tourism)

Jason Philbeck, Past Chair (Greater Raleigh Sports Alliance)

Board of Directors:

Brian Ambuehl (Greensboro Convention & Visitors Bureau)

John Mark Freeze (Visit Charlotte)

Ashlin Glatthar (Visit Goldsboro)

Lorrie Love (Outer Banks Visitors Bureau)

Jarrod Rabatin (Cabarrus County Convention & Visitors Bureau)

Paul Sheehan (Play Greenville, NC)

Scott Smith (Jacksonville-Onslow Sports Commission)

About NCSA

The North Carolina Sports Association is a non-profit corporation whose purpose is to grow, promote and enhance the general welfare of the sports industry in North Carolina. Consisting of Convention & Visitors Bureaus, Sport Commissions, Park & Recreation Departments, Sports Facility Operators and more, the NCSA’s main mission is to support member organizations in promoting and facilitating economic development via sports tourism in North Carolina. To learn more and explore the new website, visit www.competenorthcarolina.com.