Sonic Automotive, Inc., one of the largest auto retailers in the U.S., expanded its e-commerce team on Friday, hiring its first chief digital retail officer, a new vice president of e-commerce and a chief creative officer.

The automotive retailer tapped Steve Wittman as its chief digital retail officer reporting to Sonic Automotive and Echo Park president Jeff Dyke. Wittman previously served as the vice president of global commerce at the car rental company Hertz. Before that, Wittman world at Procter & Gamble as an associate brand director.

“Sonic has already built an incredibly diversified automotive business with an entrepreneurial spirit and openness to new ideas,” Wittman said in the release. “I’m looking forward to working with the Sonic and EchoPark leadership teams to expand our online retail presence and deliver a best-in-class digital customer experience.”

Stephan Conrad was named the new vice president of e-commerce. He previously worked as director of e-commerce digital experience and site operations for department store Belk, Inc. Conrad will report to Wittman and work closely with the company’s operations and technology teams and vendor partners to carry out the online retailing strategy.

Sonic Automotive promoted Marti Eulberg, the company’s former director of brand management, to chief creative officer. Eulberg has been with the company since 2012 and previously led the brand management sector within EchoPark.

“As we embark on the next phase of growth, it’s an especially exciting time to lead the creative aspects of our business and continue pushing the boundaries of what customers can expect from Sonic Automotive and EchoPark Automotive,” Eulberg said in a statement.

Sonic Automotive Inc. stock closed down 68 cents, or 1.85 percent, to end Friday’s session at $36.06.