Lowe’s Inc., the home improvement retailer, announced it will start its holiday shopping season earlier than ever this year to accommodate online shoppers better and avoid large crowds in stores during the COVID-19 pandemic, the company said in a press release on Tuesday.
To avoid the “frenzied, crowded, one-day shopping,” Lowe’s will kick off its in-store and online deals on Oct. 22 through December with its “seasons of savings” event centered around gifting for the home.
“Our homes have never been more meaningful to our lives than they have been in 2020. Over the past few months, we’ve seen our homes rise, if imperfectly, to meet all that we’ve needed from them. As we approach the holidays, the idea of gifting the home feels especially right. It’s a giving back in a way, but most importantly when you gift your home as a family, it’s a gift you can both give, and enjoy, together,” Marisa Thalberg, Lowe’s chief brand and marketing officer, said in the release.
Lowe’s, which saw a 135 percent increase in online sales in the most recent quarter, will feature one-day, online-only “cyber steals” for tools, generators, pressure washers, patio sets, electronics, small appliances, floor care, lighting and décor between Oct. 22 and Dec. 2.
From Nov. 19 to Dec. 2, Lowe’s will offer savings of up to $700 on certain major appliance purchases. From Oct. 28 to Dec. 30, the retailer will feature buy-one, get-one deals on select DeWalt and Craftsman tools.
While Lowe’s has seen a tremendous surge in the do-it-yourself (DIY) category, the company is also focusing on its professional customer by rolling out “PROvember.” From Oct. 29 through Nov. 25, Lowe’s will offer a full month of savings on equipment and tools and a chance to win a 2021 Chevy Silverado truck loaded with $3,000 worth of DeWalt tools.
This year, Lowe’s will offer free local delivery for Christmas trees from Oct. 30 to Dec. 11. Wreaths and other decorative items are available for free local devilry for purchases over $45, the company said.
Shares of Lowe’s (LOW) were last trading up $2.81, or 1.61 percent, near $177.34.
