Greene Concepts, Inc. announced that former executive Lenny Greene returned to the company as president and CEO in a press release Tuesday.

Greene left his executive management position at the company in February. His expertise in filings and disclosures is expected to help the company reach a small to mid-range tier market listing, Greene Concepts said.

“The company will focus on building strong sales channels and marketing initiatives,” Greene said. “In addition to getting our products on retail shelves, the company will strive to create affective marketing in order to motivate consumers to seek out our products.”

Greene also said the company will soon release a Synergy Retailer Program, a marketing strategy that will help the company enter the specialty beverage market.

Greene Concepts, with its recently acquired subsidiary Mammoth Ventures Inc., is a specialty beverage and bottling company that focuses on CBD-infused bottled water.