Ambetter of North Carolina will offer coverage to residents in 14 counties this year during open enrollment for the Health Insurance Marketplace.

Health coverage through Ambetter will be offered in the central North Carolina counties of Alamance, Caswell, Chatham, Durham, Franklin, Granville, Guilford, Lee, Orange, Person, Rockingham, Vance, Wake and Warren.

Enrollment began on Nov. 1 and concludes on Dec. 15.

Ambetter is also debuting its My Health Pays program, through which members can earn points for eating right and being physically active.

Members can complete healthy activities and weekly challenges, and then use the points to receive up to $500 in rewards in 2020 that can be used for health-related expenses.

Ambetter of North Carolina Inc. is a Raleigh-based health maintenance organization that serves under-insured and uninsured populations through the federal insurance marketplace. The company is a subsidiary of healthcare provider Centene Corporation.