IQVIA, a healthcare strategy and development company, announced the launch of IQVIA Consumer Health in a press release today.

The Durham-based company’s new offering aims to support the self-care and wellness industries and looks to provide customers with technologies to enable healthcare decisions.

“IQVIA Consumer Health capabilities cover all aspects of the brand journey while also helping over-the-counter medicines, personal care, patient care and nutrition companies optimize their performance and ultimately give consumers better, healthier choices,” said Prasanna Pitale, vice president and general manager of IQVIA Consumer Health.

Shares of IQVIA were trading at $144.90 Tuesday, down $4.48.