Renowned hotel brand and management company Dream Hotel Group is pleased to announce the appointment of Matthew Whiteheart as General Manager forUnscripted Durham, the flagship location for its lifestyle brand and hospitality concept Unscripted Hotels.

With nearly 15 years of hospitality experience, including a decade serving in various senior management roles at AAA Five Diamond and Forbes Five Star property The Umstead Hotel and Spa, Whiteheart is an award-winning executive with a passion for delivering excellence. His strategic leadership, attention to detail and dedication to staff training and stellar customer service will be vital in the continued success of Unscripted Durham, which opened its doors in July 2017 following a $19.5 million revitalization.

“We are thrilled to bring aboard someone as passionate about service and the customer experience as Matthew Whiteheart is,” said Dream Hotel Group CEO Jay Stein. “As a North Carolina native with vast hospitality experience in the state, Matthew brings an amazing knowledge of the region, as well as a proven record of superior skills and professionalism that we’re certain will support our goals for the property.”

As General Manager, Whiteheart is responsible for the day-to-day management and operations of the 74-room hotel and its food and beverage outlets, including executive oversight, recruitment and development of staff, annual hotel budgets and assuring guest satisfaction. Whiteheart most recently served as director of rooms at The Umstead Hotel and Spa in Cary, and also previously held roles at the Washington Duke Inn and Golf Club in Durham, Sebasco Harbor Resort in Maine and Corolla Light Resort in the Outer Banks. In 2014, Whiteheart received The Horizon Award from the Greater Raleigh Convention and Visitors Bureau, which acknowledges future leaders in the hospitality industry.

“It is an honor to join Unscripted Durham, a property that celebrates the area’s culture and focuses on its guests as much as I do,” said Matthew Whiteheart, General Manager, Unscripted Durham. “Hospitality begins with a welcoming ambiance, and that is hard to miss walking through the doors of Unscripted Durham, with vibrant music playing, collaborative conversations happening and captivating de?cor expertly placed at every turn. I believe this will be an incredible fit and am looking forward to helping the property continue its growth!”

Unscripted Durham, a 1960s icon formerly known as the Jack Tar Motor Lodge, features 74 well- appointed guest rooms and studios, and five locally inspired restaurants and bars, including an expansive rooftop pool deck and lounge and three restaurants flanking the street level. Maintaining its original architecture and signature mid-century modern fac?ade, the building’s long glass windows, split-levels and minimalist lines are now accented by bright, bold colors, geometric patterns and custom murals. Each space is full of distinct character, just like the city of Durham.

Located at 202 N. Corcoran Street, Unscripted Durham is situated in the heart of historic downtown Durham and walking distance from the American Tobacco Campus, Durham Bulls Athletic Park, DPAC and some of the city’s finest restaurants and bars.

Life is best lived Unscripted. For more information on Unscripted Durham or to book a stay, please visit www.unscriptedhotels.com/durham. Stay up-to-date on the latest news in and around the hotel by reading the Unscripted blog at http://blog.unscriptedhotels.com/. Follow @UnscriptedDurham on Facebook and Instagram and @UnscriptedDurm on Twitter.

About Unscripted Hotels

Unscripted is a new hospitality concept for the progressive, creative traveler. Every city has a story to tell, and Unscripted adapts to each location, offering beautifully designed, highly activated spaces that meet the needs of both its guests and its home cities. Unscripted is committed to providing authentic experiences that delight the senses and enhance their lifestyle. Through local food and beverage, thoughtful design and a culture of friendly service, Unscripted offers the best of the best in ways that are approachable to all. Powered by a philosophy that travel should be an adventure and not a routine, Unscripted is the perfect backdrop to discover and celebrate your inner explorer. For more information, visit www.unscriptedhotels.com.

About Dream Hotel Group

Dream Hotel Group is a hotel brand and management company with a rich, 30-year history of managing properties in some of the world’s most highly competitive hotel environments. Home to its Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels brands, Dream Hotel Group encompasses three business lines: Proprietary Brands, Hotel Management and Dining & Nightlife. The company is committed to the philosophy that forward-thinking design, service and guest experiences should be available across all market segments. Dream Hotel Group is dedicated to offering travelers an authentic connection to their chosen destination through a truly original approach. For more information, visit www.dreamhotelgroup.com and follow @dreamhotelgroup on Twitter.