Old Dominion is Putting One of its Trucks in the Outfield at Citi Field

4/4/19

By Jack Gallop, NCBIZNews

Old Dominion Freight Line Inc., a trucking company headquartered in Thomasville, North Carolina, will have a replica of one of its trucks in the outfield of the New York Mets’ Citi Field this season.

Old Dominion, a New York Mets partner since 2015, will have the new three-dimensional in-stadium signage located in right-center field above the bullpen.

The unveiling of the truck replica comes just in time for the Mets Opening Day against the Washington Nationals on Thursday.

The new signage is an opportunity to activate the 2019 season and continue longtime partnership with Old Dominion as the official freight carrier of the New York Mets. The three-dimensional sign shaped like an Old Dominion truck will span 9 feet, 9 inches by 44 feet, 6 inches.

Chicago-based exhibit and event marketing company Czarnowski completed the project work.

“At Czarnowski, we’re always up for a challenge, and Old Dominion’s project was just that,” said John O’Shea, director of field services at Czarnowski. “Our Denver team was excited to have an opportunity to work on something out of the box that required the latest equipment, technology and people to make it happen.”

This year’s partnership activities launched when Old Dominion moved the Mets to Port St. Lucie, Florida, for Spring Training on Feb. 4.

“The Mets are a longtime partner of OD, and we took the offseason to brainstorm a unique activation to show off our partnership,” said Dick Podiak, vice president of marketing and communications at Old Dominion. “This three-dimensional truck is an exciting addition to Citi Field just above the bullpen.”

The signage has working headlights, a horn and will be on display for multiple years. Old Dominion’s signage is the only three-dimensional piece of field level signage and only interactive signage in the ballpark.

Founded in 1934, Old Dominion Freight Line is a global transportation company providing regional, inter-regional and national services. Old Dominion provides services through a network of 235 service centers located throughout the United States. As of 2017, the company has 19,183 employees.

Old Dominion Freight Line closed Tuesday at $148.59.