UNC-Chapel Hill has struck a new 10-year deal with Hanesbrands Inc. to be its primary partner for apparel products.

The agreement, executed in collaboration with its exclusive trademark licensing agent, IMG College Licensing, covers UNC-branded men’s, women’s, youth, and infant/toddler apparel across all retail channels for the next 10 years.

The new agreement with Hanesbrands, a Winston-Salem, North Carolina-based company that has served as a UNC licensee under its Champion label since 1988, provides a minimum guarantee that ensures the University more than a 40 percent growth in apparel royalties. Other terms were not disclosed.

“Hanesbrands and its family of apparel companies have shown a commitment to help us achieve our brand goals and support the academic mission of our University,” said Derek Lochbaum, director of the UNC-Chapel Hill Office of Trademarks and Licensing, in a statement.

In addition, the company will support UNC’s Three Zeros Environmental Initiative, which advances environmental goals on campus.

UNC-CH will also continue its partnership with Nike and the Jordan Brand as exclusive suppliers of uniforms for the University’s athletic teams, coaches, and staff, as well as licensed fan apparel. Other excuse partnerships currently in place will remain as well.

“As a long-time partner of UNC-Chapel Hill, we are proud to leverage our extensive data and knowledge of the University’s licensing program to help secure this new agreement with Hanesbrands,” said Cory Moss, senior vice president and managing director of IMG College Licensing, in a statement.

The Office of Trademark Licensing was established to promote, protect, preserve and generate revenue through the University’s variety of logos, verbiage, and trademarks.

All net revenue from Carolina’s trademark licensing program royalties is used to help fund need-based and merit-based scholarships.

Hanesbrands stock rose 55 cents, or 3.2 percent, to $17.72 in Thursday afternoon trading