Bojangles’ senior vice president of marketing will retire Aug. 1 after more than 28 years with the company.

Randy Poindexter was the Charlotte-based company’s top marketing officer, creating the slogan “It’s Bo Time!” and the advertising campaigns featuring Carolina Panthers players.

The Southern-style fast food company has hired Elliot and Associates to search for a new chief marketing officer.

Poindexter helped the company form partnerships with Darlington Raceway, Charlotte Motor Speedway, the Carolina Panthers, the Charlotte Hornets and the Atlantic Coast Conference.

“We are indebted to Randy for helping to build Bojangles’ great brand for the last 28 years,” said Bojangles’ CEO Jose Armario. “The tremendous impact of Randy’s leadership at our company is irrefutable. The Bojangles’ brand is adored by fans around the world, and that is a direct result of the guiding hand of Randy Poindexter. I speak for the entire Bojangles’ system in wishing Randy and his family the very best when he retires later this year.”

Poindexter joined the company as vice president of marketing in 1990 and was named senior vice president in 1999.

Before Bojangles,’ Poindexter held multiple positions at Kentucky Fried Chicken in Atlanta and Charlotte, ran marketing for Burger King restaurants in Virginia and Houston and served on the Marketing Advisory Board at his alma mater, East Carolina University.

“Bojangles’ has a dynamic new ownership group, a new energetic CEO and a new vision for the future. Now just feels like the right time for me to announce my retirement and help prepare the brand for the exciting future that’s ahead,” said Poindexter in a statement. “I love and respect this great brand more than I could ever express. The many people who have worked alongside me to protect it all these years mean the world to me, and I could never thank them enough for their support.”