The UNC-Chapel Hill Department of Athletics announced a partnership with Dyehard Fan Supply on Tuesday to handle game day and event merchandising for all 28 UNC varsity teams.

Dyehard Fan Supply is an “event and retail merchandise marketing and e-commerce company,” the press release says. Teall Capital Partners created Dyehard Fan Supply in 2017 after acquiring companies with merchandising capabilities.

Dyehard Fan Supply has handled merchandising for sporting events and organizations including the Olympic Games, NBA finals, World Series, Davis Cup tennis, MLB All-Star Games, America’s Cup, the U.S. Open, the USTA Jr. Team Tennis & League National Championships, the TCS New York City Marathon, and numerous professional and college football championships and bowls, the press release says.

Dyehard carries Nike apparel and will also feature brands such as New Era, Columbia, Original Retro Brand and Vineyard Vines this Fall. These products will be for sale at Kenan Memorial Stadium, the Dean E. Smith Center, Fetzer Field, Boshamer Stadium and Carmichael Arena.

“Dyehard Fan Supply is an innovative company that is dedicated to superior customer service – just the type of partner we want as we continue our commitment to delivering the best game day experience possible for our fans,’’ said UNC Athletics Director Bubba Cunningham in a statement. “We are pleased to work with Dyehard as we continue to grow support for Tar Heel athletics.”

UNC’s multi-year agreement makes the University the fourth Power Five school to sign with Dyehard in recent months alongside Rutgers, Arkansas and Auburn, the press release says.

“Dyehard Fan Supply will create our unique retail experience at a wide variety of athletic events in Chapel Hill beginning this fall, including providing merchandising services at Tar Heel football, basketball, baseball, soccer, softball, volleyball and more,” said Dyehard CEO Rex Hough in a release. “We’re thrilled to have been selected to serve as the official merchandising partner for Carolina and promise best-in-class service to all Tar Heel fans.”