Durham-based First Leads Raises $3.25 Million

First Leads Inc. has raised $2.5 million in equity and another $750,000 in debt, according to two Wednesday filings with the Securities and Exchange Commission.

Both the equity and debt raised money came from 25 investors.

The Durham-based real estate artificial intelligence company is still seeking to raise another $250,000 in the form of debt.

First Leads uses artificial intelligence to predict who is selling real estate to help agents get more listings.

The privately held company was founded in 2014.

First Leads is led by CEO and co-founder Mike Schneider, a graduate of Duke University.

Companies relying on a Reg D exemption do not have to register their offering of securities with the SEC, but they must file what’s known as a Form D electronically with the SEC after they first sell their securities.

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