RALEIGH, N.C.--(BUSINESS WIRE)--MagnaReady®, the original magnetic shirt company, and LF Americas, a private label company that is a division of Li & Fung Limited (SEHK: 494), today announced a strategic partnership and licensing deal. Starting immediately, LF Americas will be licensing the patented magnetic closure technology system invented by Maura Horton, founder of MagnaReady. Expanded collections of men’s woven shirts, children’s school uniforms and other apparel integrating the MagnaReady closure system are expected to debut with LF Americas retail partners in 2018.
Now integrated into MagnaReady branded men’s and women’s woven shirts, the MagnaReady closure system aids anyone with mobility issues to easily button cuffs, collars and shirt fronts. MagnaReady shirts can be used as adaptive clothing for elderly people or those with disabilities or conditions that limit dexterity. Featuring a modern design and style, MagnaReady shirts can be a timeless staple in anyone’s wardrobe.
“There are over 50 million people with disabilities or mobility limiting conditions living in the U.S. We are also experiencing a silver tsunami with over 10,000 Baby Boomers turning 65 each day. MagnaReady provides senior citizens, caregivers, and people with limited mobility a clothing solution that restores independence and increases confidence and self-esteem with a classic, professional look that has not previously been available,” said Maura Horton, Creator and CEO of MagnaReady. “I look forward to working with LF Americas to impact people’s lives with new styles and formats of clothing incorporating MagnaReady.”
Hall of Fame baseball player and MagnaReady customer, Johnny Bench told CBS News in an interview that he has four shirts and takes them with him wherever he goes. “It seemed like every day I was saying, can you button my shirt for me?” he said, until he found MagnaReady. “It is an honor to hear how a shirt can impact people’s lives,” said Maura Horton, “I am humbled and overjoyed to be able to make dressing self-sufficiently possible and easier.”
“LF Americas is excited to announce this partnership with MagnaReady. Maura’s personal story and dedication to bring this innovative development to the ever-growing adaptive clothing market is a true inspiration. We look forward to using our experience and resources to support Maura and the many lives that will benefit from her passion and life’s work,” said Shelly Fogel, Executive Vice President, LF Americas.
MagnaReadymen’s and women’s woven shirts are available for purchase at www.magnaready.com.
About MagnaReady
Necessity was the mother of invention for Maura Horton when she came up with the idea for MagnaReady. Maura was inspired when her husband, a college football coach, had to rely on a player for help when the effects of Parkinson’s Disease prevented him from buttoning his shirt. Determined to help her husband remain independent, Maura came up with the idea of a magnetically infused shirt that did not require finger dexterity to wear. MagnaReady is the original magnetic shirt company. For more information visit www.magnaready.com.
About LF Americas
Headquartered in New York, with offices in Greensboro, Lyons, and Gaffney, LF Americas is the leading private label company driven by superior design and execution. Our exceptional team of talent in swimwear, dress shirts, cut and sew knits, soft wovens and collections across all categories including womenswear, menswear, childrenswear, offers bespoke service to customers at all levels of retail from top tier department stores, specialty and mall based to mass and discount retailers. Through the wider global infrastructure of Li & Fung, we can provide a total supply chain solution which delivers on time.
For more information, please visit http://lfamericas.com/
About Li & Fung Limited
Li & Fung (SEHK: 494), the Hong Kong-headquartered multinational group, is the world’s leading supply chain solutions partner. It specializes in responsibly managing supply chains of high-volume, time-sensitive goods for leading brands and retailers worldwide, in around 250 offices across more than 40 economies.
For more information, please visit www.lifung.com
