In this article, I am going to compare Nike (NYSE:NKE), Under Armour (NYSE:UA) (NYSE:UAA) and adidas (OTCQX:ADDYY) (OTCQX:ADDDF) from the perspective of a long-term investor. Although it's not dirt cheap, Nike is the most attractive stock for a long-term investor, and may also be unlocked by a short-term catalyst given by the launch of several sneakers. Adidas is living an excellent period of growth, but it's difficult to justify a long case with an attractive risk/reward. Under Armour is still in trouble and we really need a strong positive signal before considering a long.
Marketing, Geographical Diversification, Growth
