A new group training program is available for entrepreneurs, small businesses, incubators and co-working spaces looking to leap-frog competitors in a crowded marketplace.

PR for Startups is a half-day interactive workshop presented by Innovative Public Relations, a North Carolina-based consultancy providing public relations (PR) and media relations services to established and early stage businesses and organizations.

“Unfortunately, a lot of startups don’t use PR and lose ground to competitors,” said David Menzies, president of Innovative Public Relations and PR for Startups instructor, adding, “Some try to do PR without training and end up doing a poor job themselves, or they just outsource it and blindly engage agencies who under-deliver.” 

Designed for entrepreneurs, small businesses, and the organizations that support them (like incubators and co-working spaces), PR for Startups features two separate presentations -- Understanding PR and Building Your PR Plan -- with corresponding Q&A and attendee work sessions to reinforce the concepts being presented. At the end of the program, select attendees will be invited to participate in 15-minute one-on-one meetings with Menzies to answer any questions about their PR plans and receive personalized guidance for putting their plans into action.

More information is available by calling (919) 274-6862 or visiting www.innovativeprnc.com/consulting-and-training/pr-for-startups/

About Innovative Public Relations
Innovative Public Relations is a publicity and branding consultancy helping clients get their products and services in front of target audiences. Operating out of the technology-rich Research Triangle region of North Carolina, Innovative Public Relations serves established businesses and startups in the pharmaceutical, government, defense, homeland security, biometrics, engineering, general technology, software, health care, biotechnology, law, retail and nonprofit sectors among others. Award-winning company president David Menzies develops and manages customized innovative communication plans for clients to expand their customer base, increase sales, and realize a successful return on investment for business development, advertising, marketing and PR efforts. Online and group training packages are available for those interested in developing their own successful public relations programs or managing outsourced PR vendors. For more information visit www.innovativprnc.com