Coldwell Banker United, REALTORS® in North and South Carolina and Russell & Jeffcoat Real Estate, the No. 1 brokerage in Columbia, S.C., have joined forces to become Coldwell Banker Residential Brokerage. The newly combined brokerage operates 28 offices and has 1,100 independent sales associates in Charlotte, N.C. and Columbia and Charleston, S.C.

“This rebranding is part of our growth plan in the Carolinas, and better positions us to expand both our regional footprint and the services and tools we offer agents,” said Pauline Bennett, president of Coldwell Banker Residential Brokerage in the Carolinas. “As part of this plan, we have also recently launched a new website and a full menu of new technology tools and resources designed to help agents grow their business.”

Coldwell Banker Residential Brokerage properties are now featured on ColdwellBankerHomes.com, NRT’s powerhouse national website that boasted 22.3 million views in the first quarter of 2016 alone and features more than one million properties across the country. This intuitive and streamlined site makes it easier for home buyers and sellers to access the latest listings and neighborhood data — and connect with a respected real estate expert — right from a smartphone, tablet or desktop. The new site features Coldwell Banker® branded and MLS property listings in the regions the company serves.

NRT LLC acquired Coldwell Banker United, REALTORS® in April 2015 and Russell & Jeffcoat Real Estate in March 2016.  

Worldwide, the Coldwell Banker network includes 3,000 offices with nearly 85,000 sales associates. For more information or to view local properties, visit ColdwellBankerHomes.com. To learn more about a career in real estate or affiliating with Coldwell Banker, visit CareersCB.com. Coldwell Banker United, REALTORS® is a subsidiary of NRT LLC, the nation’s largest residential real estate brokerage company.